The International Concours d’Elegance, (The ICE) seems to have burst onto the concours scene from nowhere in just three editions, two of them curtailed from fully realising their potential by COVID. It’s creator, Marco Makaus is no stranger to the concours scene. A great classic car expert – as a collector, historian, author of articles and books, organiser of events, Makaus has held positions in Chrysler-Jeep, Marketing Director in the DaimlerChrysler Group, Director of Marketing for Chrysler Italy and Sales Director at Ferrari. As Brand Manager of Mini in Italy, he was involved with the Concorso Villa d’Este through main sponsor BMW Group. In 2011 he took over management of the Mille Miglia on behalf of the Automobile Club de Brescia.
With his connections and knowledge, he seems to have had no difficulty in persuading owners of some of the rarest and most beautiful cars on the planet to bring them to St Moritz in February for a two-day festival on ice, turning the frozen lake into an arena in which the owners could slip and slide to their heart’s content on day two and enjoy driving their beloved machines without barriers or danger. He also managed to attract prestigious sponsors, keen to show their cars to an elite public. Attracting 15,000 participants including drivers, collectors, enthusiasts, public and media from all over the world, it was a glamorous backdrop for the 48 cars that were presented in a setting that can only be described as unique for a concours.
Read more in our April 2023 issue…
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