As the track celebrated its 65th year of operation in 2022, Lime Rock Park experienced its best season in recent history this year. With a new group of investors taking ownership in the spring of 2021, the Connecticut motoring and event facility has been going full speed ever since. Under the leadership of its new investment group (Lime Rock Group, LLC), the circuit has seen a concentrated effort to upgrade the visitor experience that included upgraded catering, as well as a rebranding and continued growth of sponsorship development. Lime Rock Park also saw thousands of new fans flock to the famous New England circuit for race and community events, substantially increasing overall attendance since last season.
“We approached this season looking to learn as much as we could about our fans, partners and the overall guest experience,” said Lime Rock Park President and CEO Dicky Riegel. “We started by applying the learning from last year and the response was tangible and very positive. Both the FCP Euro Northeast Grand Prix and Historic Festival 40 presented by Corvette (HF40) broke attendance records with more fans filling the grounds at these events than in any year in recent history,” he added.
Since purchasing Lime Rock Park in spring 2021, the Lime Rock Group LLC investor group has expanded the events calendar, made substantial investments in capital improvements, restructured the track’s management and staffing and brought in a variety of new partners and sponsors.
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