Mergers and Acquisitions – Cavalliono Classic

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Canossa Events, who bring you the Terre de Canossa, Stella Alpina and Modena Cento Ore rallies, has acquired US based concours event and media company Cavallino Inc., organiser of the Cavallino Classic concours at Palm Beach Florida and publisher of the Cavallino Ferrari lifestyle magazine.  Founded just ten years ago, Canossa Events has rapidly expanded its rallying and other activities to include major events in the Middle East and the US, including many events on behalf of Ferrari S.p.A., such as the numerous Ferrari Cavalcades organised in Italy and globally.  At latest count Canossa was running more than 250 events annually.  Canossa was itself acquired last year by the giant digital platform Motorsport Network group, with an eye to continuing its expansion.  John Barnes, President of Cavallino Inc. said, “I have dedicated a lifetime to building the Cavallino community with a passion for all things Ferrari and it is a business with an impeccable reputation.  I received several offers for the business, but I wanted it to be part of an ecosystem that serves the Ferrari community where it can thrive.”  Luigi Orlandini, founder, Chairman and CEO of Canossa Events said, “I am delighted to welcome John and the Cavallino team to Canossa.  We share the same passion for classic and sports cars, and especially for the Prancing Horse.

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