Broad Arrow Auctions heads for Europe
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Broad Arrow Auctions has announced its partnership with BMW AG to become the official auction partner of the Concorso d’Eleganza Villa d’Este, starting in May 2025. As part of the Concorso d’Eleganza Villa d’Este event, Broad Arrow Auctions is expected to offer up to 70 high quality collector cars for sale on the shores of Lake Como.
Formed in 2021 by a group of industry veterans, including former President of RM Sotheby’s Kennith Ahn, Broad Arrow, with its private sales, finance department and its auction house, was acquired by Hagerty only a year later. Since then, the company has expanded its activities and held successful sales at the Monterey Jet Center, Amelia Island, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. The Villa d’Este auction will be Broad Arrow’s first auction in Europe.
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